It’s not just about what’s on the inside. We’re also focused on ensuring the packaging and materials for Authentic Beauty Concept are as sustainable as possible without compromising on a premium appearance.



Our bottles, jars and cans are recyclable, and they’re reusable too; we’ve already seen some #AuthenticBeautyMovement salons upcycle containers to create decorative plant pots!

Recycled Content

Being recyclable is our first step, but we are always striving to evolve and do better, and to provide more sustainable solutions. Our plan is to produce our packaging with 80% Post-Consumer Recycled Plastic, yet still maintaining its soft touch finish.

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