WE BELIEVE IN AUTHENTIC BEAUTY
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.
Authentic Beauty Concept Hair Care products are available to purchase online from FOX Hair Design.
Discover our beliefs.
OUR BELIEFS
AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and people who share the same values.
We wanted to find a range of hair products that fit with our beliefs and feel true to us. Something honest, simple and made with carefully selected ingredients. We wanted to create something authentic, something that people can relate to.
Individual experiences, ideas and beliefs came together and out of this AUTHENTIC BEAUTY CONCEPT was born.
PURE FORMULAS
The AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Our care and styling formulas are created with a free-from philosophy; they are free from sulphates*, parabens, silicones, mineral oils and artificial colourants. These are products with integrity. Pure, natural, simple and carefully selected.
Within AUTHENTIC BEAUTY CONCEPT nature meets science with purified ingredients powered by ultrasound decomposition and steam distillation; this is a very gentle way of extracting natural ingredients – whilst preserving their benefits.
AUTHENTIC BEAUTY CONCEPT also supports the Sustainable Guar Initiative (SGI); a program launched by the company Solvay to enhance the livelihoods of thousands of small holder Guar bean farmers in India and responsibly source the ingredient Guar (Guar Hydroxypropyltrimonium Chloride), a caring ingredient.
NO-FILTER ATTITUDE
AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today’s beliefs and individual experiences – making the #authenticbeautymovement a unique community embracing a new attitude towards authentic beauty.
The mindset behind the #authenticbeautymovement is ‘be yourself’. It’s about being real, direct and open. Honesty is attractive. Our individuality and character are what gives us beauty.
AUTHENTIC HAIR
The hair of today follows a new language, celebrating the loose textures of true beauty. It’s what you don’t see that makes the difference; care products creating the canvas for beautiful hair and styling products with a ‘no styling’ approach invisibly enhancing authentic hair. It’s about building on the natural beauty that is already there. Effortless in every way, perfectly in-perfect, touchable hair create this kind of crafted quality – reduced luxury.
MINDFUL EXPERIENCE
A mindful moment is about connecting inner and outer beauty through real experiences. It’s about looking within to reconnect with yourself. When you’re present in the now, that’s when you rebalance your mind and soul; bringing out your inner beauty to truly express yourself.
IN-SALON MEMENTO MENU
Authentic Beauty Concept has created a care and styling service menu to help hairdressers bring out their client’s inner beauty through a unique sensorial journey with premium ingredients, blissful products and a relaxing, spa-like experience. Client’s choose the right service depending not only on their needs, but also on their mood. The products are then available to purchase and take home.
Thoughtful
Thoughtful hair care products are a combination of cutting-edge science, carefully chosen ingredients and a journey of constant discovery.
Find out how these elements found their way into Authentic Beauty Concept’s highly effective formulas.
From almost the dawn of time, man has been in pursuit of healthy hair. Cultures around the world have long used plant power to achieve glossy tresses, applying everything from nut and seed oils to fruit pulp and crushed herbs to their locks.
With time, as our understanding of science and technology improved, we have found increasingly sophisticated methods to harness that power. Likewise, ingredients have evolved from rudimentary combinations to specialized formulas.
Authentic Beauty Concept products are formulated with a special combination of purified natural extracts.
For example, the Hydrate product range for dry hair contains mango fruit extract and basil leaf extract. Mango is known to be rich in anti-oxidants, vitamins and minerals, basil is known to have anti-inflammatory properties.
PACKAGING
It’s not just about what’s on the inside.
We’re also focused on ensuring the packaging and materials for Authentic Beauty Concept are as sustainable as possible without compromising on a premium appearance.
SUSTAINABILITY
Recyclability
Our bottles, jars and cans are recyclable, and they’re reusable too; we’ve already seen some #AuthenticBeautyMovement salons upcycle containers to create decorative plant pots!
Recycled Content
Being recyclable is our first step, but we are always striving to evolve and do better, and to provide more sustainable solutions.
Our plan is to produce our packaging with 80% Post-Consumer Recycled Plastic, yet still maintaining its soft touch finish.
